alisha-mcfarland-website-development

Below are my Website Development articles that will help you create a WordPress website that is customized to your needs and easy-to-use for your visitors.

If you can’t find what you need or would like some assistance:

 


Does My Small Business Really Need a Website?

One of the most common questions I get asked is, "Does my small business really need a website?" Even though it is difficult for me to be 100% objective because I make websites for a living, I still appreciate their question and identify with their uncertainty. I was in the same place in 1999 when the small business I co-founded...

Create a MailChimp Account

MailChimp is a nice, free, option for most website owners who want to collect email addresses from their visitors. It's popular because it is relatively easy to use, integrates with a lot of other services, it lets you brand your emails, it's trusted (meaning your emails will get to your subscribers' inboxes), it offers easy-to-understand reports and it's FREE for...

Create a MailChimp List

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before proceeding. Nearly everything you do in MailChimp revolves around your lists, so it's a good idea to think about who you will be sending emails to and what you'll be sending...

Import Subscribers to MailChimp

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before proceeding. There are three options for importing data into MailChimp; Comma Separated (CSV) files, Excel files or directly from an integrated application. Again, I'm going to make a disclaimer about...

Integrate Social Media with MailChimp

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before proceeding. When you integrate social media with MailChimp you help your subscribers quickly share your content with their social networks as well as automatically displaying your campaigns on your own...

Create a MailChimp RSS Campaign

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before proceeding. Campaigns are what MailChimps calls email newsletters. An RSS Campaign is set up to send email automatically when you post new content to your blog. Create a MailChimp RSS...

Create an Embedded MailChimp Signup Form

To get new subscribers, you need to give them the option of signing up on your website. If you are using MailChimp as your Email Marketing Software (EMS), this is how you can create a simple form, grab the HTML code and add it your website. Don't worry if you don't know HTML, MailChimp creates the code for you after...

Customize AddToAny

Adding the AddToAny plugin to your Wordpress website is a great way to make it as easy as possible for your visitors to share your content. When you add the AddToAny icons to your website, the icon colors will default to the standard colors for each social site. If you're like most people, you want your site to look as...

Free W3C Markup Validation Service

Free W3C Markup Validation Service The World Wide Web Consortium (W3C) has been a great gatekeeper of HTML standards. The also offer numerous useful tools to help you keep your HTML within those standards. You can use the free W3C Markup Validation Service to catch obvious problems with your code. Keep in mind that their standards are very high, so...

Create a Google Analytics Account

There are a lot of reasons you will want to create a Google Analytics account but the main reason is so you can acquire data about how people are interacting with your website. Before you can start getting this powerful data, you need to create an account. Here's how: ► Login to your main Google account if you aren't already. ► Go...

Remove Your Visits From Google Analytics Results

Google Analytics lets you use filters to control how and which data appear in a view. They can help you normalize or segregate data. One of the best ways to use filters is to remove your IP address so that your data is not inflated by your personal visits to your website. How to Remove Your Visits From Google Analytics...

Testing a Google Analytics IP Address Filter

You can verify most types of filters before you save them using the Verify this filter feature. Unfortunately, it's not possible to verify an IP address filter in this way. You can, however, use the Google Tag Assistant Chrome browser extension to record a flow on your website that sends hits to your website. The extension has a Google Analytics report that can show the...

Google Analytics Goals

Defining Google Analytics Goals helps you track and measure what you consider to be a successful visit. Your website has a purpose. It could be to sell products, to sell services, to cross-promote something else, or simply to engage users. When you know what the purpose is, it's fairly easy to determine which specific action makes a successful interaction. It’s very...

Grant Access to Google Search Console

Sometimes, other people will need to see the Google Search Console for your website. Here is how to grant access to your Google Search Console to a third party: ►Login to your Google Search Console if you aren't already. ►Click on the Manage Property drop-down to the right of the website listing for which you would like to grant access....

Add a PayPal Payment Button

If you would like to accept payments on your website, PayPal is a free option that is fairly easy to use. You must have a PayPal Standard Business account to create and add a button. If you don't have a PayPal account setup yet, I would be happy to do it for you. Click here to learn more about my PayPal...

Google Analytics Definitions

If you're curious about who is visiting your website and what they do once they're there, Google Analytics is a fantastic tool. The best part is that it is free. The worst part is that there is so much data, sometimes it's difficult to understand what it all means or even where to start. Below, I have listed the most...

How to Get More Subscribers | Episode 1

Don't like to read? Press play!   Want to listen to this later? Download the audio file for Episode 1. Want the entire series? Download a convenient pdf file of the complete seven-part series. Have Prominent Calls to Action (CTA) When you see that the majority of your visitors 'bounce' within a few seconds of visiting your website, it...

How to Get More Subscribers | Episode 2

This is the second of a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to it yet, please review Episode 1 where I talk about Prominent Calls to Action (CTAs).  In this article, I'm going to be talking about Popups and Welcome Mats. Don't like to read? Press play! [audio...

How to Get More Subscribers | Episode 3

This is the third in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here: Episode 1 | Prominent Calls to Action (CTAs) Episode 2 | Popups and Welcome Mats In this article, I'm going to be talking about Lead Magnets to get more...

How to Get More Subscribers | Episode 4

This is the fourth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here: Episode 1 | Prominent Calls to Action (CTAs) Episode 2 | Popups and Welcome Mats Episode 3 | Lead Magnets In this article, I'm going to be talking about Inspirational...

How to Get More Subscribers | Episode 5

This is the fifth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here: Episode 1 | Prominent Calls to Action (CTAs) Episode 2 | Popups and Welcome Mats Episode 3 | Lead Magnets Episode 4 | Inspirational Images In this article, I'm going...

How to Get More Subscribers | Episode 6

This is the sixth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here: Episode 1 | Prominent Calls to Action (CTAs) Episode 2 | Popups and Welcome Mats Episode 3 | Lead Magnets Episode 4 | Inspirational Images Episode 5 | Content...

How to Get More Subscribers | Episode 7

This is the final article in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here: Episode 1 | Prominent Calls to Action (CTAs) Episode 2 | Popups and Welcome Mats Episode 3 | Lead Magnets Episode 4 | Inspirational Images Episode 5 |...

ShareaSale Affiliate Links

Once you have been approved for a ShareaSale account, you will apply to programs to become an affiliate. Once you have been approved for a program, you will be allowed to generate and share text links, banner ads and various other ways to potentially persuade your website visitors or social media followers to click on them and purchase. Here's how...

Subsidize Your Website with Advertising

Subsidize Your Website with Advertising Banner Ads If you've spent any time surfing the Internet, you've seen banner ads. These rectangular advertisements vary considerably in appearance and subject matter, but they all share a basic function: if someone clicks on them, they will be taken to the advertiser's website. You are essentially being paid to provide a link to another website....

Optimal Website Content

Don't like to read? Press play! Want to listen to this later? Download the audio file for What Do Crazy Car Commercials Have to Do with Your Website Content? There is a car dealership in Denver that is known for their outrageous TV commercials. The Owner and Spokesperson for the dealership is an over-the-top character who screams into the...

What Does FTP Mean?

FTP is an acronym for File Transfer Protocol. It is a standard network protocol used to transfer computer files between a client and server on a computer network. When uploading website files to your server, you need an FTP client, which is the program that helps you move the files. Open Source (free!) FTP Clients FileZilla works on Windows, Linux and...

Anchor Links

If you have a page or post with a significant amount of text and would like to add text links that will take someone to a particular place within the page or post, an HTML anchor link is what can help you out. But don't worry, you don't have to be an HTML expert to add them. An index at...

HTML Code Allowed in WordPress

If you want to use HTML in your Wordpress pages, posts and widgets, be aware that there are certain HTML codes allowed in Wordpress and some that aren't due to security reasons. List of HTML Code Allowed in Wordpress WordPress.com allows the following HTML code in your posts, pages, and widgets: <a> | Defines a hyperlink <abbr> | Defines an...

HTML Code NOT Allowed in WordPress

There are a small list of HTML code that is not allowed in Wordpress due to security reasons. List of HTML Code NOT Allowed in Wordpress <embed> | Defines a container for an external application or interactive content (a plug-in). <frame> | Defines a window (a frame) in a frameset <iframe> | Defines an inline frame <form> | Defines an...

Easy Way to Schedule Appointments

If you're like me, you struggle to keep your schedule under control. The constant challenge is to balance managing your scheduling with doing the actual work that is on the schedule! Luckily for all of us, Acuity Scheduling is ready to help. I was originally introduced to Acuity Scheduling through one of my clients. I helped them customize the look...

Direct Link to Blog Signup Form

There are lots of scenarios where someone might ask you how they can sign up for your blog. Maybe you're at a networking event and you're telling them about an interesting article you wrote that might be of interest to them. Perhaps you're teaching a class and want to give the students a way of connecting afterward to get more...

Add and Verify a Website in Google Search Console

Adding and verifying a website in Google Search Console is the best first step in getting it to appear high in search results. Adding a Website to Google Search Console Assuming you have a Google account, go to Google Search Console and log in. Once you are logged in, you will see a box next to a red button which...

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