google-analytics-articles

Below are my Google Analytics articles that will help you learn the foundational concepts of using Google Analytics to gather data about how people are finding, interacting with, and exiting from your WordPress website.

If you’re not familiar with Google Analytics at all, I recommend starting with the post, ‘Creating a Google Analytics Account.’

If you can’t find what you need or would like some assistance:

 


Create a Google Analytics Account

There are a lot of reasons you will want to create a Google Analytics account but the main reason is so you can acquire data about how people are interacting with your website. Before you can start getting this powerful data, you need to create an account. Here's how: ► Login to your main Google account if you aren't already. ► Go...

Remove Your Visits From Google Analytics Results

Google Analytics lets you use filters to control how and which data appear in a view. They can help you normalize or segregate data. One of the best ways to use filters is to remove your IP address so that your data is not inflated by your personal visits to your website. How to Remove Your Visits From Google Analytics...

Testing a Google Analytics IP Address Filter

You can verify most types of filters before you save them using the Verify this filter feature. Unfortunately, it's not possible to verify an IP address filter in this way. You can, however, use the Google Tag Assistant Chrome browser extension to record a flow on your website that sends hits to your website. The extension has a Google Analytics report that can show the...

Google Analytics Goals

Defining Google Analytics Goals helps you track and measure what you consider to be a successful visit. Your website has a purpose. It could be to sell products, to sell services, to cross-promote something else, or simply to engage users. When you know what the purpose is, it's fairly easy to determine which specific action makes a successful interaction. It’s very...

Google Analytics Definitions

If you're curious about who is visiting your website and what they do once they're there, Google Analytics is a fantastic tool. The best part is that it is free. The worst part is that there is so much data, sometimes it's difficult to understand what it all means or even where to start. Below, I have listed the most...

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