Create a MailChimp List

Please note: This article assumes you have a MailChimp account. If you haven’t created a MailChimp account yet, please go to http://mailchimp.com/ and click on the Sign Up Free button before proceeding.

Nearly everything you do in MailChimp revolves around your lists, so it’s a good idea to think about who you will be sending emails to and what you’ll be sending them so that you can group and segment your lists properly.

If you want to keep it simple for now, create one list with a First Name and Email address fields and you can build from there.

If you have a list that you plan on importing into MailChimp, you can use the information you already have to build your list within MailChimp.

If you are importing information, please be sure that you obtained all of the information with permission of the people on that list.

That means people have opted in on a website that you own, purchased a product from you and gave you their email address or shared their email address with you in person (like at a tradeshow, event or retail shop).

If you have purchased, rented or scraped the information from the internet, you will not be in compliance with MailChimp’s guidelines and there could be trouble ahead.

Let’s move on to actually setting up a list.

Create a MailChimp List

► From the Dashboard, click on the ‘Lists’ menu option at the top of the page.

There will be a notification saying, ‘You have no lists’ and a suggestion that you add one. MailChimp is so nice! 😉

► Click on the Create List button in the upper right.

This will open up the Create List page.

► Enter a List Name.

Choose something you’ll recognize and is appropriate in public, since subscribers will be able to see it.

► Enter a Default ‘from’ email.

Choose something that is recognizable to your subscribers – meaning, it should have your or your website’s name in it somewhere – so they instantly know it is legitimate and won’t immediately unsubscribe. For example, joe@joescrabshack.com.

► Enter a Default ‘from’ name.

Choose something that is recognizable to your subscribers – meaning, it should be you, the owner of the company or someone that is a well-known representative of the company – so they instantly know it is legitimate and won’t immediately unsubscribe. 

► Enter some text reminding people how they signed up for your list.

An example, “You are receiving this email because you opted in on ourwebsite.com or have made a purchase from ourwebsite.com. We appreciate your patronage and hope you are enjoying our emails.”

► Confirm that the Contact information is correct.

This is pulled from the information you provided in your account settings. It should be the same information that you would provide on your website’s Contact page or in a press release. It should be a REAL address. If you want/need to change it, click on the Edit button.

► Select how often you want to receive new subscriber notifications.

This is completely a personal preference, so I’ll leave it up to you. If you do not want to be notified AT ALL, leave all of the boxes empty.

Next, you can Import Subscribers to MailChimp.