To get new subscribers, you need to give them the option of signing up on your website.
If you are using MailChimp as your Email Marketing Software (EMS), this is how you can create a simple form, grab the HTML code and add it your website.
Don’t worry if you don’t know HTML, MailChimp creates the code for you after you tell it what you want in a user-friendly form builder.
Let’s get started!
Create an Embedded MailChimp Signup Form
► Login to MailChimp if you aren’t already.
► Click on the Lists menu option at the top of the Dashboard page.
This will take you to the Lists page.
► Click on the far right drop down arrow next to the Stats button for the list you want to use and select ‘Signup forms.’
This will take you a page that lists the types of forms you can use.
► Click on the Select button to the right of ‘Embedded forms.’
This will take you to the ‘Embedded forms’ page.
Leave the form as ‘Classic’ but if you can’t help yourself, go ahead and click on the other options to the right to see what the other forms look like.
The options are on the left and the Preview of the form is on the right. Any option changes you make will be immediately reflected on the Preview.
► Leave the ‘Include form title’ box checked.
If you would like to change the wording, click in the box underneath the checkbox and change the text.
► Leave the ‘Show only required field’ radio button unselected.
► Leave the ‘Show all fields’ radio button selected.
This assumes that the only fields you have on your list are First Name and Email Address. If that is not the case, feel free to change the radio button settings or us the form builder link to make edits.
► Uncheck the ‘Show interest group fields’ box.
This only applies if you have groups in your list. I am assuming that you don’t. If you do, and would like people to be able to choose which group their contact is in, then leave this box checked.
► Leave the ‘Show required field indicators’ box checked.
This leaves the red asterisk next to Email Address so that people know it is required.
► Leave the ‘Show format options’ box checked.
This gives people the option to select the format of their emails.
► Leave the ‘Form width’ box empty.
► Leave the 3 ‘Enhance your form’ option boxes unchecked.
► Leave the ‘Protect your form’ option box unchecked.
Your form is done! When you’re ready to add the form to your website, do the following two steps.
► Click inside the ‘Copy/paste onto your site’ box.
This will highlight all of the code in the box.
► While in the edit mode, go to the location on your website where you would like to place the form and paste the copied code.
If you are placing it in a sidebar widget, you’ll need to add a text box and then paste the code in the text box.
If you are placing it in a page or post, make sure you are on the Text tab before pasting the code. Otherwise, it won’t translate into the form.
Congratulations! You just created and embedded a signup form on your website.
Let the list building begin!