There are lots of scenarios where someone might ask you how they can sign up for your blog. Maybe you’re at a networking event and you’re telling them about an interesting article you wrote that might be of interest to them. Perhaps you’re teaching a class and want to give the students a way of connecting afterward to get more detailed information in the articles you’ve written. Or your neighbor wonders why you never leave your house and you mention that you’re a blogger.
Your first instinct is to send them to your website but there are risks involved in that approach. There’s a chance they won’t take the time to visit your site. They lose your business card or forget the URL and don’t have a chance to ask you again. They DO take the time to visit your site but can’t find the sign-up form easily and give up.
In the interest of capturing all of your potential subscribers, the best approach is to make it as simple as possible. Giving them a direct link to the form is as simple as it gets.
Giving them a direct link to the form is as simple as it gets.
If you are using MailChimp, here is how you find that link.
- Log in to MailChimp
- Click on the Lists menu option at the top
- Click on the list for which you would like to have the person sign up
- Click on the Signup Forms option
- Click on the General Forms option
- Copy the Signup Form URL in the box and paste wherever you would like
You’ll notice that the URL is cryptic and may look suspicious to someone since it doesn’t include your domain. A solution to that is to add the free Pretty Links plugin to your website and then create a custom link.
It’s a great way to make branded links that look nicer and are easier to understand. Plus it gives you click-thru statistics which is super helpful in evaluating your marketing efforts.
I would also recommend adding the link to your email and text signatures since that is good reminder for the folks you are corresponding with that there is another way to stay in touch.