This is the second of a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven’t read or listened to it yet, please review Episode 1 where I talk about Prominent Calls to Action (CTAs).
In this article, I’m going to be talking about Popups and Welcome Mats.
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Want to listen to this later? Download the audio file for Episode 2.
Want the entire series? Download a convenient pdf file of the complete seven-part series.
Using Popups and Welcome Mats
A Popup is a small window that appears in the foreground of your screen after you have landed on a website. They can be initiated by a number of actions such as a mouse click, the amount of time you have been on the website or your cursor rolling over a certain area of the page.
A Welcome Mat is a Popup box that includes hiding the content of the page with a colored overlay so that the person can more easily focus on the optin box.
Some people will have an immediate aversion to the use of a Popup or Welcome Mat since it interrupts the visitor. I also think this reaction has a lot with our previous internet experience since we were all trained to despise popups. Back in the early days of the internet they all contained spam we didn’t want and couldn’t get rid of.
The fear is that people are going to get pissed off and leave without even reading your content – meaning your bounce rate is going to be extremely high.
Despite the initial negative reaction to the idea of it, a lot of websites are giving it a try and they have consistently shown an increase in subscription rates. I’m talking serious increases, as in doubling and tripling their sign ups – without – the expected increase in bounce rate. So, it might be worth a try.
This assumes that you ask nicely ONCE. Don’t bombard your visitors with multiple attempts to get their information since that will surely piss them off. And not only will they leave, they are likely to share the negative experience with a friend or family member that could have a compound negative effect on your website’s reputation.
How Can I Add a Popup or Welcome Mat to My Site?
In order to add a Popup and Welcome Mat to your website, you’ll need an email subscriber list service at a minimum.
Mailchimp offers their service for free up to 2,000 subscribers, so if you want to try it out, they may be a good option for you.
Aweber offers Popup and Welcome Mat subscription boxes with their service and use this feature on their website:
SumoMe also offers it. Here’s a sample of what they use on their website:
Optin Monster offers them too. Here’s their pitch:
As with everything you do on your website, it’s a decision based on your personal preferences and the intended experience of your visitor. The key is to remember that you can’t assume that your visitor will react a certain way.
Try new things. Test your ideas. Ask your visitors how they feel about your changes. Find out for sure if something works or doesn’t work by looking at the data and analytics. Then make your informed decision.
I bet you’ll experience a few surprises along the way that can really pay off in the long run if you give some things a try.
Next week, I’ll be talking about using Lead Magnets to capture more subscribers.