This is the sixth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven’t read or listened to the previous episodes yet, view them here:
In this article, I’m going to be talking about using your Secondary Points of Connection to get more subscribers.
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Want to listen to this later? Download the audio file for Episode 6.
Want the entire series? Download a convenient pdf file of the complete seven-part series.
Using Your Secondary Points of Connection
What you have likely surmised from this series, is that email should be your primary means of communicating with your audience.
A typical secondary point of connection is a social media account. Twitter, Facebook and Instagram have become ubiquitous and a common way for people to interact on a daily basis.
But other examples of secondary points of connection are things like advertisements, podcasts, coupons, class materials, direct mail pieces, slideshows, and webinars.
Knowing people want the option to connect with you in different ways, it makes sense to have a secondary point of connection that adds value and gives your audience at least a ‘second channel’ to tune-in to your message.
By the way, if you currently have a social media account as your primary point of connection, you should reconsider your approach immediately.
In my opinion, a social media account should never be primary because it’s like building a house on rented land.
Twitter, Facebook, or the “social media platform of the moment” can change the rules when and however they want.
You don’t want all of that time and energy you put into building an audience to be wasted. So be sure to focus on your email list first.
How You Can Use Secondary Points of Connection
The first step is to find the best way to reach your audience.
Which point of connection you choose varies depending on your industry, your expertise, and your preferences regarding how much time and what type of content you plan on sharing.
If you’ve been in business for a while, you may have already tested different platforms and know which ones work best for you. If this is the case, “Congratulations!”
If you’re not really sure where to start, do some testing to find out. Find a platform you are comfortable with and give it a try.
If you’re already on Facebook and have been using it for a while for personal exchanges, use that knowledge base to create a business page.
If you give presentations regularly and can convey ideas through PowerPoint, try Slideshare.
Honestly, the possibilities are endless, so start with what you know and go from there.
Once you have decided on the best platform, cross-promote the heck out of your connections.
For instance, when someone signs up to your email list, set up the autoresponder to highlight your social media account and suggest that they follow you there as well.
Promote your Instagram account in your emails by including a recent picture you shared so they know what to expect if they follow you.
Weave what is happening on your webinars into your blog posts. For example, “I had a very interesting question during my webinar this week…” and hyperlink it to a landing page where they can sign up for the next webinar.
And this is just the tip of the iceberg of possibilities.
These secondary points of connections can be pivotal in growing your email list, because you never know when someone may be glancing at Twitter while they are waiting for a plane, see your tweet, read your article and then say to themselves, “This person really knows what they’re talking about.” and then reaches out to you about a new opportunity.
So take advantage of the myriad ways this wonderful thing called the internet has created to help us connect with each other and grow that email subscriber list!
Next week will be the final installment of this series! I’ll be talking about using Retargeting to capture more subscribers. Ooh! I can’t wait. 🙂