Defining Google Analytics Goals helps you track and measure what you consider to be a successful visit.
Your website has a purpose. It could be to sell products, to sell services, to cross-promote something else, or simply to engage users.
When you know what the purpose is, it’s fairly easy to determine which specific action makes a successful interaction.
It’s very important to identify these actions and give them values so you can track and measure the extent to which your website is fulfilling its purpose.
Google Analytics help you establish and monitor small and large goals.
For example, reading customer reviews and product specifications might be small goals that encourage the large goal of purchasing the product.
When you identify the goals of your website, you can gauge its success.
Google Analytics lets you define four different types of goals:
The user visits a specific page.
The user spends a specified minimum amount of time on your website.
Pages/Screens per session
The user views a specified minimum number of pages.
The user conducts a specified action, like viewing a video.
Creating Google Analytic Goals
You can choose a template or use a custom configuration to create a goal.
The templates are designed to address a variety of common business interests that can be expressed as small and large goals.
The templates include revenue related actions such as making a payment, making a donation, registering online, and scheduling a visit.
Acquisition-, inquiry-, and engagement-related templates are also available and include things like creating an account, viewing a schedule and signing up for a newsletter.
When you select a template, the system will walk you through the pre-configured steps for that type of goal but you will also have the option to change any of the settings.
When you use a custom configuration, you choose all the settings in each step.
Regardless of which option you choose, you will be asked to assign a dollar value to each goal.
This will help you understand its contribution to your overall success using a more tangible metric – we all want to know how much money something is worth!
If you add a Destination Goal, you can specify the path you expect traffic to take also known as a funnel.
When you specify steps in a funnel, Google Analytics can record where users enter and exit the path on the way towards the ultimate goal.
Use the Verify this Goal feature to get an idea of the conversion rate, based on traffic from the previous seven days.