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Have Prominent Calls to Action (CTA)
When you see that the majority of your visitors ‘bounce’ within a few seconds of visiting your website, it can be a bummer. You wonder what you did wrong. You wonder why they didn’t feel compelled to read more or subscribe. You wonder if you’re completely unaware of what is interesting to people.
Luckily, none of these are true.
It is likely that you just weren’t presenting the information in a way they could quickly interpret its value. And by quickly, I mean within 10 seconds. Yes, 10-20 seconds is all the attention span you get when someone comes to your website.
It’s harsh, I know. But think about the last time you saw a new website…
I know. Me too.
That’s why it’s SO important to do everything you can to compel your visitors to take a bit more time, see the value of connecting with you and then subscribe.
This is the first of a series of 7 articles I have created with suggestions for How to Get More Subscribers. In this post, I’m going to be talking about Calls to Action or CTAs.
A “Call to Action” is a prompt to do something. In this case, it is asking them to subscribe along with providing the form needed for them to submit their information.
There are lots of places you can put your CTAs, but the best places are in areas of your website that are static – meaning they appear automatically regardless of the page or post they are on – aka the sidebar, footer and header.
Calls to Action – In Action!
Derek Halpern of Social Triggers has subscription CTAs throughout his site including a link in the upper right hand corner of the header that opens a popup when you click on the words, “Free Updates.” He knows we are creatures of habit and he lets our need to click to ‘see what’s behind door number one’ work to his advantage.
Salesforce.com uses almost their entire home page as a way to get subscribers. That is some seriously valuable real estate considering they are in the top 150 websites in the world. So, you know it must be worth it to them to make their CTA the only focus when they get new visitors.
Booking.com has a sign up form in their footer (among many other places). I like that they tie in the savings you can get, that their deals are “secret” and that you can also get a link to their app, all in one fell swoop!
Wherever you decide to put your Calls to Action, make sure it’s super easy and simple to complete the task. A name (that’s not required) and an email address is all it takes to turn a stranger into a subscriber – and much more – if you take care of them once they’ve trusted you with their information and attention.
Next week, I’ll be talking about using Pop Ups and Welcome Mats to capture more subscribers.