Using blog posts helps insurance physicals and employee screening company highlight and explain their services
Insurance Physicals and Employee Screening, headquartered in Springfield, Missouri, has been providing medical and screening services since 1996. They were struggling with how to update their website to let people know about their long history and the vast array of services. I helped them solve these problems by using blog posts to highlight each of their procedures and tests and give visitors a visually appealing way to get an overall sense of the type of work they specialize in. This increased the SEO value of their website by adding 60 posts worth of keywords and content that potential clients may use to search for their services. The mobile-friendly and easy-to-navigate homepage pulls in the visitor with an appealing group photo while providing important service category information. Throughout the website, their contact information is highlighted so that interested parties can reach out and schedule their services. ipescreening.com was created in 2018 using the GeneratePress theme and Siteground hosting.
If you are struggling with how to highlight the types of services your business provides online, please schedule a 20-minute call to discuss how we can use a similar strategy to maximize the value of your services.