Recommended Books

Recommended Books

If you’re into nonfiction that will help grow your business, you may want to take a look at this list for some inspiration – or a reminder to read something again.

Secrets of Six-Figure Women: Surprising Strategies to Up Your Earnings and Change Your Life by Barbara Stanny
Barbara Stanny is a journalist, motivational speaker, and financial educator. In this book, she identifies the seven key strategies of female high-earners: A Profit Motive, Audacity, Resilience, Encouragement, Self-Awareness, Non-attachment, and Financial Know-How.

What to Say When You Talk to Your Self by Shad Helmstetter
We talk to ourselves all of the time, usually without realizing it. And most of what we tell ourselves is negative, counterproductive, and damaging, preventing us from enjoying a fulfilled and successful life. But with Shad Helmsetter’s Five Levels of Self-Talk (Negative Acceptance, Recognition and Need to Change, Decision to Change, The Better You, and Universal Affirmation), you can take back control of your life via this accessible yet profound technique.

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) by Hal Elrod
What if you could miraculously wake up tomorrow and any—or every area of your life was transformed? What would be different? Would you be happier? Healthier? More successful? In better shape? Would you have more energy? Less Stress? More Money? Better relationships? Which of your problems would be solved?

Antifragile: Things That Gain from Disorder (Incerto) by Nassim Nicholas Taleb
From the bestselling author of The Black Swan and one of the foremost philosophers of our time, Nassim Nicholas Taleb, a book on how some systems actually benefit from disorder.

Zero Limits: The Secret Hawaiian System for Health, Wealth, Peace and More by Joe Vitale
Joe Vitale, of The Secret fame, explains a technique taught to him by Dr. Hew Len that helps you ‘clean’ the memories that may be keeping you trapped in negative cycles of behavior and expectation.

MONEY Master the Game: 7 Simple Steps to Financial Freedom by Anthony Robbins
Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom.

Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden
Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World by Bruce Schneier
In Data and Goliath, security expert Bruce Schneier shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy.

Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath
Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions.

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future by Chris Guillebeau
In The $100 Startup, Chris Guillebeau shows you how to lead of life of adventure, meaning and purpose – and earn a good living.

A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink
Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment–and reveals how to master them.

To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Getting Things Done: The Art of Stress-Free Productivity by David Allen
Since it was first published almost fifteen years ago, David Allen’s Getting Things Done has become one of the most influential business books of its era, and the ultimate book on personal organization.

Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert
Whether we are looking to write a book, make art, find new ways to address challenges in our work, embark on a dream long deferred, or simply infuse our everyday lives with more mindfulness and passion, Big Magic cracks open a world of wonder and joy.

The Happiness Track: How to Apply the Science of Happiness to Accelerate Your Success by Emma Seppala
In The Happiness Track, founder of Fulfillment Daily and science director of the Center for Compassion and Altruism Research and Education at Stanford University Emma Seppälä draws upon the latest scientific research on resilience, willpower, compassion, positive stress, creativity, and mindfulness to reveal the connection between happiness and success, and how to achieve both.

Pivot: The Only Move That Matters Is Your Next One by Jenny Blake
No matter your age, industry, or bank account balance, Jenny’s advice will help you move forward strategically.

Contagious: Why Things Catch On by Jonah Berger
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

The Personal MBA: Master the Art of Business by Josh Kaufman
The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows – but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.

Don’t Shoot the Dog: The New Art of Teaching and Training by Karen Pryor
A groundbreaking behavioral scientist and dynamic animal trainer, Karen Pryor is a powerful proponent of the principles and practical uses of positive reinforcement in teaching new behaviors. You’ll find the secrets of changing behavior in pets, kids—even yourself—without yelling, threats, force, punishment, guilt trips…or shooting the dog.

The New One Minute Manager by Kenneth H. Blanchard
A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world.

David and Goliath: Underdogs, Misfits, and the Art of Battling Giants by Malcolm Gladwell
In DAVID AND GOLIATH, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, suffer from a disability, lose a parent, attend a mediocre school, or endure any number of other apparent setbacks.

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”-filtering the very few factors that matter from an overwhelming number of variables.

Outliers: The Story of Success by Malcolm Gladwell
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?

Mastermind: How to Think Like Sherlock Holmes by Maria Konnikova
No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?

The Think Big Manifesto by Michael Port
The Think Big Manifesto is a practical roadmap of how we can stop squandering such potential and instead learn how to break out of our mental boxes and think on a much bigger scale. Don’t just aspire to move up the corporate ladder, aim to be CEO.

Flow: The Psychology of Optimal Experience (Harper Perennial Modern Classics) by Mihaly Csikszentmihalyi
In this new edition of his groundbreaking classic work, Csikszentmihalyi demonstrates the ways this positive state can be controlled, not just left to chance. Flow: The Psychology of Optimal Experience teaches how, by ordering the information that enters our consciousness, we can discover true happiness and greatly improve the quality of our lives.

Think and Grow Rich by Napoleon Hill
Hill’s works examined the power of personal beliefs, and the role they play in personal success. “What the mind of man can conceive and believe, it can achieve” is one of Hill’s hallmark expressions. How achievement actually occurs, and a formula for it that puts success in reach of the average person, were the focal points of Hill’s books.

The Quick-and-Easy Web Site: Build a Web Presence for Your Business in One Day by Paula Peters
Forget the complicated instructions and baffling techspeak found in other guides, The Quick-and-Easy Web Site gives you straightforward instruction on how to build a Web page that really delivers. It’s simple. It’s fast. And it’s certain to take your small business to the next level.

Rich Dad Poor Dad: What The Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T. Kiyosaki
Rich Dad Poor Dad, the #1 Personal Finance book of all time, tells the story of Robert Kiyosaki and his two dads—his real father and the father of his best friend, his rich dad—and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.

Super Rich: A Guide to Having It All by Russell Simmons
Super Rich shares strategies on how to get past perceived obstacles to happiness and fill your life with friendship, compassion, laughter, love, a sense of fulfillment, and, yes, money. When you use your gifts and serve the world, the world will in return reward you.

Trust Me, I’m Lying: Confessions of a Media Manipulator by Ryan Holiday
He pulls back the curtain because he doesn’t want anyone else to get blindsided. He explains exactly how the media really works. What you choose to do with this information is up to you.

Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy…Create a Mass of Raving Fans…and Take Any Business to the Next Level by Ryan Levesque
Ask is based on the compelling premise that you should NEVER have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multi-million dollar businesses in 23 different industries, generating over $100 million dollars in sales in the process.

Fascinate: Unlocking the Secret Triggers of Influence, Persuasion, and Captivation by Sally Hogshead

The Icarus Deception: How High Will You Fly? by Seth Godin
In Seth Godin’s most inspiring book, he challenges readers to find the courage to treat their work as a form of art.

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt & Stephen J. Dubner
Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-;how people get what they want, or need, especially when other people want or need the same thing.

Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It by Steven Pressfield
Recognizing this painful truth is the first step in the writer’s transformation from amateur to professional.

The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe by Tom Asacker
In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab
How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade.

Propel: Five Ways to Amp-Up Your Marketing and Accelerate Business by Whitney Keyes
Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, Propel shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and generate more revenue-fast!