Talking To Your Artisan Niche

Even though the internet is chock full of information, don’t be fooled into thinking that it is better than the information you will get by talking with the folks in your niche directly. Here are some ways to uncover that buried treasure.

Email 50 to 100 People In Your Niche

  • Use email addresses you already have or have gathered while going through the online niche data sources.
  • Send them a short email that includes a link to 3 options: 1) an online form (forms.google.com) 2) directions to reply via email 3) offer to meet in person
  • Ask them a variety of up to 10 questions that helps you understand their situation, what problems they face, and what desires they have.

Meet 5 to 10 People In Your Niche

  • Schedule an hour with each person at a location that you know is relatively quiet (library conference rooms work well)
  • Arrive 15 minutes prior to the scheduled meeting time with a recording device (smartphones work well)
  • Schedule your phone alarm to go off at 10 minutes prior to the scheduled end of your meeting
  • Start promptly and let them know you are recording the conversation so you won’t be distracted by taking notes
  • Ask them the 5 to 10 questions, most important first, and be as quiet and attentive as possible
  • When the alarm goes off, wrap up the meeting by thanking them for their time and wishing them a good day
  • After the meeting add any observations or ideas you had during the meeting

Attend Niche Events

  • Find local events that are related to your niche
  • Attend
  • Pay attention to the conversations
  • Write down or record your observations immediately after the event

Online Meetings

  • Schedule a 1-hour Skype call or a Google Hangout with someone in your niche
  • Be ready 15 minutes prior to the scheduled meeting time and be ready to record the session (practice beforehand, if necessary)
  • Schedule your phone alarm to go off at 10 minutes prior to the scheduled end of your meeting
  • Start promptly and let them know you are recording the conversation so you won’t be distracted by taking notes
  • Ask them the 5 to 10 questions, most important first, and be as quiet and attentive as possible
  • When the alarm goes off, wrap up the meeting by thanking them for their time and wishing them a good day
  • After the meeting add any observations or ideas you had during the meeting