Common Sense Ways to Make Your Website More Effective

Cut through the noise with practical advice that’s easy to implement and delivers results.
A man and woman are smiling while looking at a laptop screen on a wooden table. The man, wearing glasses and a denim shirt, is standing beside Alisha McFarland, who is sitting with a piece of paper. The modern-designed room features a television and potted plants, reflecting their website design and development work.

Clear Advice

Easy Actions

Real Results

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Use this handy 3-page PDF starter kit to evaluate the key components of your website.

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The Essential Elements of an Optimized Website


Visitors who find a website easy to use are likelier to stay, explore, and take action. People who enjoy their experience return, recommend it, and engage with the content.

Learn More @ Accessibility


Fast websites keep visitors happy and prevent them from leaving out of frustration. They also tend to rank better in search results, helping more people find your website.

Learn More @ Speed


Quality content engages visitors. It helps establish trust, encourages repeat visits, and improves search engine rankings, which are crucial for a website’s success.

Learn More @ Content



Alisha is a “SUPERSTAR!!” I have been in e-commerce and website development for over twenty years; my experience with Alisha ranks up as one of the best.

– Tony Roeder, Oak Park Township


Alisha is absolutely fantastic! She’s very knowledgeable and experienced, plus she made useful and very helpful suggestions that made the project fast and easy.

– Suzanne Atkinson, My Final Checklist

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