alisha-mcfarland-articles

Pros and Cons of Using WordPress

Is WordPress the Right Choice for My Website? If you're thinking about creating a new website or refreshing your current site, you may be contemplating a switch to WordPress. You've...

Install WordPress

Once you have created a subdomain for your demo website, you'll need to install WordPress on it so you can start creating your masterpiece. Assuming you are using cPanel, below...

Logging in to WordPress

To log in to your WordPress website, go to replacing 'yourwebsite.com' with your URL. The page will allow you to enter a Username and Password. Once you enter that...

WordPress General Settings

The Settings > General Settings is where I start when I am creating a new WordPress website. I suggest you start there as well since the choices you make here,...

WordPress Writing Settings

The Settings > Writing page helps you control which options are available to you when writing new posts. It also gives you control over the features available with adding and editing...

WordPress Reading Settings

The Settings > Reading screen is where you decide if you want your blog posts or a static page to be center stage when someone visits your site. You can...

Set Home Page in WordPress

You have two choices when it comes to what your Home Page will be in Wordpress. You can leave it as the default, which will show a listing of your...

WordPress Discussion Settings

The Settings > Discussion screen allows you to control incoming and outgoing comments, pingbacks and trackbacks. You can also control notifications from WordPress as well as whether your website will...

WordPress Media Settings

The Settings > Media screen lets you control the general settings related to image, audio and video files that you use in your posts and pages. I will go from...

WordPress Permalink Settings

The Settings > Permalinks screen allows you to choose the default permalink structure for your pages and posts. Permalinks are the permanent URLs assigned to your individual pages, blog posts,...

WordPress Admin Dashboard Tools

The WordPress Admin Dashboard Tools section allows you to easily create new posts with Press This, import content from other sources and export your content. If you're just setting up...

WordPress Admin Dashboard Users

The WordPress Admin Dashboard Users section allows you to see all of the user accounts, add a new user account, make edits to a user account and see your profile....

WordPress Plugins Settings

The Plugins Settings section of the WordPress dashboard is where you can see a list of installed plugins, add a new plugin and edit the plugin files. Installed Plugins If...

GeneratePress Customizing Set Front Page

If you are using the GeneratePress Theme and have uploaded the Add Ons plugin and activated all of the options, the Set Front Page option is the first section you'll see when...

GeneratePress Customizing Site Identity

If you are using the GeneratePress Theme and have uploaded the Add Ons plugin and activated all of the options, the Site Identity option is the second section you'll see when you...

GeneratePress Customizing Layout Container

If you are using the GeneratePress Theme and have uploaded the Add Ons plugin and activated all of the options, the Layout option is the third section you'll see when you click...

GeneratePress Customizing Layout Header

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Layout option is the third section you'll see when you click on...

GeneratePress Customizing Layout Sidebars

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Layout option is the third section you'll see when you click on...

GeneratePress Customizing Layout Footer

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Layout option is the third section you'll see when you click on...

GeneratePress Customizing Colors Body

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Header

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Color Navigation

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Color Sub-Navigation

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Content

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Sidebar Widget

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Footer Widget

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Footer

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Colors Form

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Colors option is the fourth section you'll see when you click on...

GeneratePress Customizing Page Header

If you are using the GeneratePress Theme and have uploaded the Add-Ons plugin and activated all of the options, the Page Header option is the fifth section you'll see when you click...

Create a Demo Website URL

When I start a new website project, I create a demo website URL for the client. This gives me a safe place to create a website that I can control...

Create a MailChimp Account

MailChimp is a nice, free, option for most website owners who want to collect email addresses from their visitors. It's popular because it is relatively easy to use, integrates with...

Create a MailChimp List

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before...

Remove an Image Background

There has been numerous time I would like to use an image on a website, but it has a messy or distracting background. I'm sure you have too. I've used...

Import Subscribers to MailChimp

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before...

Integrate Social Media with MailChimp

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before...

Create a MailChimp RSS Campaign

Please note: This article assumes you have a MailChimp account. If you haven't created a MailChimp account yet, please go to  and click on the Sign Up Free button before...

Create an Embedded MailChimp Signup Form

To get new subscribers, you need to give them the option of signing up on your website. If you are using MailChimp as your Email Marketing Software (EMS), this is...

Digital Image File Types

If you are going to add or edit digital images to your website, you're going to need to know what digital image file types there are and the benefits of...

Create a Full Size Website Image

If you're thinking about creating a website, one of the first things you are likely to do is to look around the great world wide web to see what you...

Add Image to WordPress Using a URL

If you store the majority of your images on a cloud-based service, you may want to add the images to your website using a URL instead of uploading them into...

What is an Image Pixel?

If you are going to add or edit digital images to your website, you're going to need to know what a pixel is. Pixels are the smallest controllable piece of...

Website Creation Process

I have established a specific sequence of tasks whenever I create a new WordPress website. This sequence evolved over the years and continues to evolve but the basic premise is...

Choose a Website Color Scheme

A set of colors that complement each other is called a color scheme. The colors look good together and are pleasant to view. Plus, they speak to who you are...

Customize AddToAny

Adding the AddToAny plugin to your Wordpress website is a great way to make it as easy as possible for your visitors to share your content. When you add the...

WordPress Gallery

If you want to add more than a couple of images to your pages or posts, sometimes it can be tricky to make them look nice. Image galleries are a...

Add a Featured Image in WordPress

A featured image in WordPress is a single image that is associated with a post. If assigned, it will show up in different places on your website depending on your...

Free W3C Markup Validation Service

Free W3C Markup Validation Service The World Wide Web Consortium (W3C) has been a great gatekeeper of HTML standards. The also offer numerous useful tools to help you keep your...

Add Image to WordPress Page or Post

The more images you have on your web pages and blog posts, the more appealing it will be to your visitors and readers. It helps break up the text and...

Bulk Edit Posts

If you have a change you would like to make across a large number of posts, the Bulk Actions > Edit option is going to save you a ton of time!...

WordPress Support Forum

I recently went into a website that I manage and tried to make some simple text changes. Each time I tried to save the changes by clicking on the Update...

Create a Google Analytics Account

There are a lot of reasons you will want to create a Google Analytics account but the main reason is so you can acquire data about how people are interacting with your...

Testing a Google Analytics IP Address Filter

You can verify most types of filters before you save them using the Verify this filter feature. Unfortunately, it's not possible to verify an IP address filter in this way. You...

Google Analytics Goals

Defining Google Analytics Goals helps you track and measure what you consider to be a successful visit. Your website has a purpose. It could be to sell products, to sell services,...

Grant Access to Google Search Console

Sometimes, other people will need to see the Google Search Console for your website. Here is how to grant access to your Google Search Console to a third party: ►Login...

Free Website Images

One of the more common questions I get is, "Where can I find good quality images I can use on my website for free?" Luckily for all of us, there...

Add a PayPal Payment Button

If you would like to accept payments on your website, PayPal is a free option that is fairly easy to use. You must have a PayPal Standard Business account to...

Google Analytics Definitions

If you're curious about who is visiting your website and what they do once they're there, Google Analytics is a fantastic tool. The best part is that it is free....

How to Get More Subscribers | Episode 1

Don't like to read? Press play!   Want to listen to this later? Download the audio file for Episode 1. Want the entire series? Download a convenient pdf file...

How to Get More Subscribers | Episode 2

This is the second of a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to it yet, please review Episode...

How to Get More Subscribers | Episode 3

This is the third in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them...

How to Get More Subscribers | Episode 4

This is the fourth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here:...

How to Get More Subscribers | Episode 5

This is the fifth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them here:...

How to Get More Subscribers | Episode 6

This is the sixth in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view them...

How to Get More Subscribers | Episode 7

This is the final article in a series of 7 articles I have created with suggestions for How to Get More Subscribers. If you haven't read or listened to the previous episodes yet, view...

ShareaSale Affiliate Links

Once you have been approved for a ShareaSale account, you will apply to programs to become an affiliate. Once you have been approved for a program, you will be allowed...

Subsidize Your Website with Advertising

Subsidize Your Website with Advertising Banner Ads If you've spent any time surfing the Internet, you've seen banner ads. These rectangular advertisements vary considerably in appearance and subject matter, but...

Writing Success Stories That Sell

Don't like to read? Press play! Want to listen to this later? Download the audio file for Writing Success Stories that Sell. You're in the business of solving...

Optimal Website Content

Don't like to read? Press play! Want to listen to this later? Download the audio file for What Do Crazy Car Commercials Have to Do with Your Website...

What Does FTP Mean?

FTP is an acronym for File Transfer Protocol. It is a standard network protocol used to transfer computer files between a client and server on a computer network. When uploading website...

HTML for Text Hyperlinks

When you would like someone to see something you are referring to on your website or blog, you'll need to add a hyperlink. This link can take them to somewhere...

Anchor Links

If you have a page or post with a significant amount of text and would like to add text links that will take someone to a particular place within the...

HTML Code Allowed in WordPress

If you want to use HTML in your Wordpress pages, posts and widgets, be aware that there are certain HTML codes allowed in Wordpress and some that aren't due to...

HTML Code NOT Allowed in WordPress

There are a small list of HTML code that is not allowed in Wordpress due to security reasons. List of HTML Code NOT Allowed in Wordpress <embed> | Defines a...

Monitor Website Uptime

If your website is not visible when someone comes to visit, it makes for a bad first impression. That’s why uptime monitoring is essential. You need to know when your...

Website Security and Malware Scanning

There are many places on WordPress for hackers to inject and hide nefarious things. Weekly scanning of your core files, themes, and plugins for malware is a proactive way of...

Backup a Website

Creating a backup of your website is one of the most important things you can do to protect the hard work and time invested. But they sometimes are forgotten until...

Safely Update WordPress

Occasionally, WordPress will be changed and they will notify you that you need to install the updated version. Here is how I safely update WordPress. Step #1 Create a Backup...

Safely Update Theme

Occasionally, you will need to update the theme you are using for your WordPress website. Here are 3 options to safely update a theme. Step #1 Create a Backup of...

Safely Update Plugins

Plugins can be huge time savers but they may also seem like a pain in the butt when you have to constantly update them. But... The updates are usually warranted...

Delete a WordPress Theme

I recommend keeping only your active theme and an extra theme installed on your WordPress site at a time. This keeps the files to a minimum but gives you the...

Upload WordPress Plugin

If you purchase a plugin or a premium upgrade of a free plugin you will likely need to install it using a zip file instead of using the Plugin Directory....

Delete WordPress Plugins

When I have a fresh, new WordPress install, the first thing I go about doing is deleting auto-installed WordPress plugins like Akismet, JetPack and Mojo Marketplace. The majority of them are...

Website Loading Time

How fast your website loads on someone's smartphone, tablet or laptop often times will be the deciding factor in that person's impression of you and your website. If it takes...

Easy Way to Schedule Appointments

If you're like me, you struggle to keep your schedule under control. The constant challenge is to balance managing your scheduling with doing the actual work that is on the...

Direct Link to Blog Signup Form

There are lots of scenarios where someone might ask you how they can sign up for your blog. Maybe you're at a networking event and you're telling them about an...

Create a Free Google My Business Listing

To add your business information to Google Maps, Search, and other Google properties, you’ll need to create a Google My Business listing (or get access to one, if it already...